GROWTH LAB

Starting a career in B2B can feel overwhelming. Job descriptions tell you what you’re expected to deliver, but rarely teach you how to manage difficult conversations, build client trust, navigate agency life or become known for your work.

The B2Bold Growth Lab was created to bridge that gap by giving junior professionals direct access to experienced people from across the industry, practical guidance they can apply immediately and a safe space to ask the questions they may not feel comfortable asking at work.

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This isn’t classroom-style training or another course filled with generic theory. Each module combines practical learning, honest career advice and real examples from mentors who have built their careers in B2B.

Participants can choose the modules most relevant to their goals or complete the full programme. They’ll also receive:

  • Live, interactive mentoring sessions

  • Practical exercises and useful resources

  • Honest insight into real industry challenges

  • Direct access to experienced B2B professionals

  • A supportive peer network

  • Free access to a B2Bold event

  • An end-of-programme Growth Lab Showcase

What We Offer

EXPLORE THE MODULES

  • Learn how to develop strong stories, communicate with clarity and understand how effective PR can build reputation, credibility and trust.

  • Explore the full campaign journey, from interpreting a brief and managing timelines to coordinating stakeholders, solving problems and delivering strong results.

  • Learn how to create a better buying and client experience, manage expectations and turn commercial conversations into trusted partnerships.

  • Learn how to navigate the fast-paced reality of agency life while building stronger, more strategic client relationships. This module covers everything from understanding briefs and managing expectations to communicating with confidence, handling difficult conversations and becoming a trusted partner rather than simply delivering against a campaign.

  • Discover how to build a credible personal brand, communicate your expertise and create content that feels authentic rather than forced. This module also explores the growing role of influencer marketing in B2B, from identifying the right voices and building meaningful collaborations to creating campaigns that generate trust, visibility and genuine influence.

Meet YOUR MENTORS

  • RUTA SUDMANTAITE

    B2B MARKETING & PERSONAL BRANDING

    Fractional CMO at Sudmant, helping B2B businesses reach their next revenue goal with inbound marketing strategies that build their brand and generate leads.

    Ruta worked with clients ranging from small tech startups to unicorns and public companies, using her experience and passion for marketing to create impactful campaigns and content.

  • Patricia Mihail

    PR & COMMS

    PR, Media & Events expert with 15+ years experience helping B2C and B2B brands launch, level up, and lead across tech, lifestyle, health, and culture.

    Ex-journalist turned global communications strategist with a transatlantic focus, known to drive impactful results, increase awareness, build trust, and support business growth for startups, scaleups, and international leaders.

  • SARA PINOTTI

    CAMPAIGN MANAGEMENT

    Sara is a senior marketing leader with 15+ years turning brand strategy into commercial growth, at Reuters, DK/Penguin Random House and New Scientist. A former journalist, she combines editorial judgement with data-driven decisions, with direct accountability for multi-million pound budgets and 8+ years scaling and coaching global teams.

    At ease moving between D2C and B2B marketing, Sara borrows from both worlds, bringing audience-growth tactics into B2B and commercial thinking into D2C, across sectors including lifestyle, sustainability, travel and pop culture. Her experience spans rebrands, social and paid media campaigns, branded content and partnerships, events and audience development.

  • LIRON GLICK

    CLIENT STRATEGY & AGENCY LIFE

    Cross-channel media strategist blending data, psychology, and a little sass to create marketing that moves people, and numbers.

    Experienced in B2B and B2C digital media, growth marketing, and leading teams to deliver measurable impact. Passionate about transforming insights into creative, results-driven campaigns that drive business success.

  • SANDRA GEORGESCU

    SALES & CX

    Driving B2B growth for global tech brands for 14+ years through ABM, multi-channel demand generation, and performance marketing.

    I specialise in turning strategy into pipeline, delivering measurable ROI, accelerating revenue, and building strong, long-term client partnerships.

    Founder of B2Bold, a fast-growing community supporting B2B media professionals through mentorship, events, and bold conversations that challenge the status quo.

    Passionate about leadership, community-building, and creating impactful experiences that connect people, ideas, and opportunities.

Join the B2Bold Growth Lab

Ready to build your confidence, develop practical skills and learn directly from experienced professionals across the B2B industry?

Our first Growth Lab program begins in September 2026, with a limited number of places available to keep every session interactive, personal and personalised.

Choose the modules most relevant to your career, or join the complete programme for the full Growth Lab experience.

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